Welcome to Breaking the Mould awards 2020 – a celebration of the innovation that flows through Stoke-on-Trent and Staffordshire’s collaborative community of businesses, charities, not-for-profits and other engaged organisations.
This evening’s event will recognise those local enterprises that have gone the extra mile and used their interactions with Keele University to create something incredible.
As well as announcing the winners of the eight highly-contested and sought-after awards, the event will also feature one or two surprises along the way!



Welcome from Keele International Alumni - Adam Konowe and Chris Chikuni

Performance from US sensation Too Many Zooz

Vice Chancellor's Address - Trevor McMillan

Introduction from your Host - Anita Rani

The Awards

Closing Performance from Too Many Zooz 

Vice Chancellor's Closing Address - Trevor McMillan



DHC Innovations Ltd

Eureka Inventions Ltd.

Focus Games Ltd

Thrive & Shine

ZenaMed Ltd


Active Pregnancy Foundation

Dyslexia Association of Staffordshire


YMCA Crewe

SPONSORED BY - Synectics Solutions

Allett Ltd

Laundry Efficiency Ltd

Noreus Ltd

Quorum Logistic Support Ltd

SEL Group Ltd Plastic Thinking

SPONSORED BY - Engie and The Keele Institute for Sustainable Futures

15 Square

Beechwood Cancer Care

Mondrem Community Interest Company

Sporting Communities CIC

The Smith-Magenis Syndrome (SMS) Foundation UK CIO


Cobra Biologics

Hixon Group

Indigo Mentoring




SPONSORED BY - Keele Business School


Quorum Logistic Support Ltd

Sustainabilitysmith Ltd

PRESENTED BY - Chair of Keele in the USA

Abacus Training Centre Ltd

Krizevac UK

Realise Charity

The Staffordshire Gin Company LTD

SPONSORED BY - ITS Testkits and The Keele Institute of Global Health

Eureka Inventions Ltd.

Focus Games Ltd

Hixon Group Ltd

Quorum Logistic Support Ltd

SPONSORED BY - Staffordshire County Council



Jessica McMillan was commissioned to create eight hand and free motion embroidered pieces that represent and symbolise each award category.

Jessica’s artwork focuses on the act of noticing the unnoticed, the mundane and the ordinary. Her practice aims to recognise the overlooked yet beautiful things in our world and re-present them in such a way, that shines new light and offers a new perspective of the once overlooked; this could be cultural, social or observational. She is 'breaking the mould' of how we see the world. She tries to innovate traditional media to bring a new life to her work for example finding new ways to use the traditional medium of embroidery.



Anita Rani

We are delighted that Anita Rani will be hosting this year’s awards for the second consecutive year.


RTS award-winning presenter Anita is one of the most recognisable faces on British television.


She’s a lead presenter on BBC One’s Countryfile, and is also well known for BBC’s critically-acclaimed War on Plastic.


Anita wowed the audience on Strictly Come Dancing 2015 – making the semi-finals – with her hard work and total fearlessness.



The Breaking the Mould awards 2020 would not be possible without the support and generosity of our sponsors.


You + Keele = Innovative Growth


Whatever your needs, Keele University has the tools, expertise and resources to complement your business perfectly and allow it to reach its full potential.


With an excellent track record of developing ideas with provision for research, consultancy, graduate placements and world-class facilities, your organisation could be eligible to take advantage of Keele University’s wide range of support programmes. Find out more at keele.ac.uk/business.


Project Funding


The following support programmes represented in the Breaking the Mould awards are receiving funding from the England European Regional Development Fund as part of the European Structural and Investment Funds Growth Programme 2014-2020:


  • Keele University Science & Innovation Park Smart Innovation Hub (Ref: 32R17P01691);

  • Smart Energy Network Demonstrator (Ref: 32R16P00706);

  • Business Bridge (Ref: 32R18P02530);

  • Keele Research and Innovation Support Programme (Ref: 32R16P00711);

  • Mercia Centre for Innovation Leadership (Ref: 32R15P00229)

The Ministry of Housing, Communities & Local Government (MHCLG) (and in London the intermediate body Greater London Authority) is the Managing Authority for European Regional Development Fund. Established by the European Union, the European Regional Development Fund helps local areas stimulate their economic development by investing in projects which will support innovation, businesses, create jobs and local community regenerations.

For more information visit gov.uk/european-growth-funding.


BTM 2019

This event has now ended.

© 2020 Keele University